CREDE CREATIVE CAMPAIGN PROJECT

As part of my senior capstone project at Elon University, I collaborated with a team to develop a creative campaign for the Center for Race, Ethnicity, and Diversity (CREDE). Following an initial meeting with CREDE leadership, we conducted extensive research to understand the target audience and gather insights to inform a strategic, impactful campaign. CREDE’s goals focused on advancing advocacy and inclusion across campus, positioning the center as a welcoming space for all students while maintaining a safe environment for minority students, and educating the broader student body on the importance of diversity and inclusion.

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Based on our research, we developed “The Full Circle Campaign,” a strategy centered on social media engagement to increase awareness of CREDE’s programs and drive attendance at events. The campaign’s messaging and visual content were designed to resonate with Generation Z students while conveying authenticity and accessibility. Alongside the social media strategy, we proposed refreshed branding and new collateral materials to support CREDE’s mission visually and strategically.

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The campaign, titled “Coming Full Circle,” encourages all students, including majority and ALANAM students, to integrate CREDE’s advocacy and diversity education efforts into their daily lives. This includes attending events, collaborating with on-campus organizations, and engaging with CREDE through social media. The campaign aims to advance intercultural competence and foster meaningful conversations across Elon’s campus, helping the university community embrace diversity, equity, education, and inclusion.

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Through this project, I gained hands-on experience in strategic communications, research-driven campaign development, and collaborative creative problem-solving, while contributing to a campaign with the potential for lasting impact on campus culture.