Bbot Inc.
As small businesses scrambled to adapt during the pandemic, Bbot needed more than software to support them. I helped create a resource that gave hospitality owners a real plan for recovery.
Bbot is a technology company behind order-and-pay software that improves the guest experience while streamlining operations for hospitality businesses, having grown from a simple food-delivery robot into a digital ordering system used by thousands of establishments. As the pandemic accelerated QR code adoption, Bbot expanded to integrate with delivery systems, POS platforms, and reservation software, putting the company in close contact with small business owners trying to stay afloat. That growth surfaced a clear problem: many owners were struggling to track revenue and balance income against expenses at the exact moment they needed clarity most.
As Marketing and Creative Design Intern, I helped shape the response to that problem, The Essential Guide to Revenue Growth, a workbook designed to help small business owners evaluate their financial performance, optimize operations, and plan for recovery. I contributed to the design and layout of the guide, working to keep it clear, consistent, and aligned with Bbot's visual identity, so a dense, practical tool still felt approachable to the people who needed it most.
Highlights
Beyond the workbook, I designed marketing collateral for web, email, and social platforms to help grow brand engagement and product visibility, supported video production and remote film management for promotional content, and helped align creative assets with go-to-market strategy and stakeholder feedback. The work spanned strategy, design, and production, all in service of giving small business owners tools they could actually use.
The Essential Guide to Revenue Growth (view the full guide here) became more than a marketing asset. It reflected Bbot's commitment to standing behind the businesses it serves, and it showed me how design can be a genuine form of support, not just promotion, when it's built around what people actually need.
