%202.jpg)
%204.jpg)
%203.jpg)
%202.jpg)
The Phoenix Club
Elon Athletics' fundraising arm needed a visual voice that could inspire donors and rally students at the same time. I designed the campaigns that gave it one.
%202.jpg)
The Phoenix Club raises the funds that support Elon's student-athletes and Athletics department, with more than $1.7 million raised over the year. The challenge was reaching two very different audiences, donors and students, across email, social media, and print, while keeping every touchpoint recognizably part of the same brand.
I approached each campaign as a system rather than a single graphic. For every project, I developed multiple design iterations so the work could adapt across channels without losing its identity. For the Letter-Winner hat campaign, that meant two email headers and a primary social graphic built around my design of the Elon Letter-Winner patch, so the story looked and felt the same wherever an audience met it.
The same thinking shaped the annual Thank-A-Thon, a day for student-athletes to thank the donors who make their seasons possible. I designed the email headers and social posts, plus a postcard that let students write personal messages to donors, turning a design piece into a real moment of connection. It gave me room to be creative, and it remains some of the work I'm proudest of.
Key Metrics
Beyond those two campaigns, I created graphics for Men's and Women's Basketball, Alumni Weekend, and a Membership Deadline poster used in both print and digital formats. The biggest test was #ElonDay, the university's flagship fundraising initiative, where my social posts, email headers, and print materials supported a campaign that raised over $569,000 for student-athletes in a single day. Across every project, the goal stayed the same: design that makes people feel connected to the mission and confident about giving.
$1.7 M+
raised for student athletes
$569 K
raised on #ElonDay in 24 hours
This work showed me how much cohesive design and strategic communication can do for a mission-driven organization. When every email, post, and postcard tells the same story, people understand what they're giving to and why it matters. That's the approach I bring to every brand I work with.
